Oasis Brands wins prestigious Malawi Initiative of the Year Award

By Chisomo Phiri

A leading creative and digital transformation company, Oasis Brands, has won the coveted Brand Malawi Initiative of the Year Award by the Institute of Marketing in Malawi (IMM).

The award acknowledges the company’s outstanding work on the Malawi Pavilion, which showcased the country’s cultural heritage and economic potential on a global scale.

In an interview with our journalist Chisomo Phiri, Oasis Brands’ founder and Managing Director, Ian Khonje, expressed his gratitude and pride upon receiving the award.



“This honor energizes us to continue our mission of showcasing Malawi’s uniqueness and inspiring people to connect with our nation in new ways,” he said.

When asked about the secret to their success, Khonje attributed it to a clear vision, strong commitment to collaboration, and a focus on authenticity and innovation.

“Our team’s dedication, combined with the invaluable support of our partners, allowed us to craft a Pavilion that truly resonates with people from all walks of life,” he explained.

Khonje assured customers that they should expect even more innovative initiatives as the company continues to offer exceptional branding solutions that meet their needs and open new doors for Malawi in tourism, trade, and investment.

Regarding future plans, Khonje said they plan to expand the company’s presence beyond Malawi and strengthen its operations in regional markets, particularly in Southern Africa.

“The company will continue to push the envelope in creative design and digital solutions, focusing on immersive media and experiences that showcase Africa’s potential.

“We are a nation full of potential, creativity, and resilience. Let’s continue to celebrate our culture, invest in our dreams, and embrace innovation. By coming together, we can build a future where Malawi thrives as a recognized and respected player on the global stage.”

Oasis Brands is a creative and digital transformation company dedicated to driving growth for brands and organizations through innovative solutions.

By supporting clients in creating meaningful connections with their audiences, the company promotes Malawi’s story both locally and globally.